MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Mainstream TV Networks vs Streaming Platforms: The Shift of Competition and the Future of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear broadcasts have long been recognized as traditional television formats, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As media consumption habits shift, rivalry between broadcast stati

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